A few years ago it was common to hear the phrase, “we’re still waiting for crypto’s killer app.”
Crypto markets weren’t quite ready for mainstream attention. The past five years of crypto were heavily focused on financial infrastructure and technological foundations.
But we’ve now experienced early product-market fit in DeFi, an explosion of projects like NBA Topshot, Axie Infinity, Cryptopunks and onboarded the first ~100M users to crypto. The next 100M crypto users will be driven by consumer protocols, DAOs and applications.
First, the pandemic brought economic activity to a screeching halt. Then the Fed turned on the money printing machine, and the stonk casino went wild. Reddit investors brought Gamestop back to life, bitcoin soared past $50K, and a piece of digital art sold for $69M.
You can’t make this stuff up.
Fast forward ten years. The so-called “baby” Gen Z investors will be entering their 30s. With an expected $70T of wealth by 2040, this is the generation to start and finish their investing careers online. Today, gen Z-ers spend 10+ hours online. This little box you’re staring at is where they live, talk, spend, play and more.